Emerging markets will account for over 90% of new mobile subscribers globally by 2020. If you’re not currently building your products with these users in mind then you’re missing out on a huge growth lever.
In this talk Eli will describe the characteristics of these markets, the challenges his team faced when building Facebook Lite and their biggest wins. You’ll hear about common assumptions that don’t hold in emerging markets and some dos and don’ts.
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Read about the conference: https://addconf.com